How often do you remember a store while strolling in a busy street full of lively crowds and amid other flashy shops. Customers are often drawn towards a store that has attractive glass decals with printed and eye-catching brand slogans.

A window decal is a vital part of your promotional marketing mix that can create a positive and long-lasting impression on your potential customers.

Check out these 5 benefits of window decals for businesses:

Boosts Brand Awareness

No matter what type of business you run, being the first choice of your customers should be your top priority.

Well-designed window decals can help you build invaluable brand recognition and can grab people’s attention who may actually be going to another store.

Create a distinction with an attractive design, and interesting text printed on the window decals. Use different colors, styles and graphics that resonate with your brand audience.

Highlights Business Information

The window decal is an artistic and creative way to highlight business information such as:

• Brand’s name and logo
• Services and products
• Company’s core values and ethics
• Seasonal discounts or offers
• Store timings
• Address of your business
• Directions

For instance, if you own an electronic store, the front window of your store can feature a decal that tells about the types of products you sell along with text “Laptops”, “Computers”, or “Smart TV”.

A piece of useful information can guide people to your store.

Attracts Customers

Innovative window graphics can get people interested in your store.

For instance, if you run a cafe or restaurant, you can uplift your storefront displaying bright colors and large, bold decals of coffee or tempting food items to attract new and old customers.

This way you can reach your target audience more effectively.

Promote Sales

Sales promotion gives your marketing strategies an extra boost, entices customers for buying more products or services, and can immensely benefit your business.

For instance, if you are hosting any clearance or store-wide discount sale, you can display window decals with the text, “Get 50% off”, “Black Friday Sale”, Or “Buy 1 Get 1 Free”.

They grab more eyeballs and pull people to visit your store.

Saves Money on Advertisements

If you are new to the business world, online advertising like SMM, SEO, or the traditional marketing via magazines, or billboards can take a big toll on your finances.

Putting up a window decal is a cost-effective advertising idea that can give you a high return on your investment.

When you post ads at your place of business, you only have to pay for its production, not for space as it already belongs to you.

In the End…

With so many benefits, window decals are an excellent way to improve the market presence of your business.

From displaying exciting offers to informative retail signage, window decals are a small investment that can uplift your storefront visibility and can help you stand out amongst others.